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A Comfortable Customer Is A Happy Customer

Heat pump installation in Auckland businesses is a big part of what we do. Much of this work is done in the retail sector, where we create shops that are cooler in summer, warmer in winter and much more comfortable year-round. This is not just good for the people who work in these retail stores but for their customers as well. And if you work in retail, you know a comfortable customer is a happy customer – and a happy customer is likely to spend more!

Keeping the customer happy is what it is all about in any business. A major American survey carried out a few years ago found that 88% of consumers said they find retail establishments too cold, while 76% said they take extra layers of clothing to movie theatres and restaurants! Obviously, their customer experience is not always a pleasant one, and this could influence their decision on how long they’ll stay, how much they’ll spend and whether they’ll return.

In a retail situation, ensuring the in-store temperature is just right is one way you can make your customers feel at ease and positive about your brand. As an example, when the temperature rises so does the level of cortisol, the hormone that causes stress. We can safely assume it’s where the phrase “hot and bothered” comes from. On a hot summer’s day, this is not how you want your customers to feel. You want them in a much more relaxed state of mind, enjoying a shopping experience that will make them happily spend their money with you. The same applies in winter. A cold and forboding retail space is hardly an ideal environment for someone who would rather be at home with the heat pump humming away almost silently and keeping them warm. You need to provide a welcoming, homely space where your customer will feel comfortable.

Our heat pump installation is the easiest and most cost-efficient way to deliver year-round comfort for your customers and employees. But don’t be tempted to make your shop too cool in summer and too warm in winter. In fact, it’s been suggested that during winter, in-store temperatures should be kept between 20°C and 24°C, and from 23°C to 27°C in summer. If that doesn’t make much sense, consider this. People wear heavier clothing in winter so over-heating a shop will make them feel TOO warm. And in summer, when customers wear lighter clothing, a shop that is over-cooled will make them feel TOO cold. It’s all about getting the balance right, and with a heat pump’s ability to automatically adjust to the in-store temperature, it is very easy to achieve that balance.

It’s all worth it.  73% of consumers feel the customer experience is one of the most influential factors in their buying decisions while 42% say they’d pay more if they felt truly comfortable. So if you’re not already keeping your customers comfortably cool, or warm, contact us today and we’ll help you do better business.